Eschew what you think you know about wearing white. We look at how best to style the season’s hottest hue for now

There’s a pristine quality to the brightest of shades – white – and now more than ever, we see it making its way into the spotlight. Whether you’re confident enough to work it from head to toe, are looking for a trend-focussed spin on the look or want to break yourself in gently with a more subtle interpretation, there’s a way to work this optic hue into your existing summer wardrobe.


Dramatic silhouettes will instantly upscale the effect of an all-white look and this season’s most celebrated shape is the off-the-shoulder neckline. Bringing a distinctive sharpness to dresses and revealing a sultry slash of skin, a Bardot neckline in this brilliant hue will balance the typically reserved qualities of a midi-length skirt and put a relevant spin on occasionwear styles.

If you’re still in limbo about what to wear, where, head to the event edit for a more in-depth analysis, or take a look at our range of white dresses for the perfect selection in the latest cuts and fits.


Perfectly demonstrating the transformative powers of colour, a classic tailored suit takes on a fresh new guise that’s far removed from the boardroom when imagined in bright white. Take your cue from the style set and make it your off-duty staple, taking the blazer slightly oversized and ruching it at the sleeves to lend your look an air of nonchalance.


Easy separates make the season’s white trend all the more approachable and they offer a wearable way to work the hue into your wardrobe, especially if you’re not yet ready to fully commit to the head-to-toe styling directive. Relaxed shorts make more of a statement than a white top, however, so try them with similarly icy shades to soften the impact.


If there’s one SS17 trend that you buy into this season, make it the cascading ruffles that adorn everything from dresses to tops. Bringing a whimsical element to day and evening looks and adding detail to an otherwise minimalistic colour palette, it’s the purest take on the trend.