The SS17 Trend Report


Consider these the trends that will decipher fashion’s path from now until the turn of the season

It’s at this time of the year when new collections officially launch and focus shifts to something wholly fresh, that excitement surrounding the season’s upcoming trends begins to spark. Here, we look ahead at the SS17 directive as a whole and pinpoint the themes that hold the most relevance. From softly romantic ruffles to structured tailoring, consider these the trends that will decipher fashion’s path from now until the turn of the season.


The utilitarian trend has long since been a runway favourite but this season’s off-duty designs take a louche turn that feels oh-so modern. Variations of suede and silk take patch-pocket detailing to elegant new heights whilst khaki hues ensure the overall aesthetic retains a leisurely element. Structured pencil skirts come in sumptuous suede, as do classic trench coat silhouettes, and when styled with silk shirting, they epitomise head-to-toe luxury. For more relaxed affairs however, the rules continue to ring true. Simple white tunics bring an element of preppy polish into the mix and fare just as well worn poolside as they do in the city. Just switch up your styling in accordance with the climate.


SS17 sees tailoring charter a new path with reinvented silhouettes proving to be the focus du jour. The power of genderless suiting shapes reigns supreme and double-breasted blazers become the new norm. When worn with a simple T-shirt, boxy shapes epitomise tomboy chic and rework what we thought we knew about suit styling. Oversized cuts make reference to vintage styles and cropped lengths offer a smart, spring-ready solution that’s aligned with SS17’s vision. The midi skirt, whilst already established as an off-duty must-have, now sits comfortably within the working wardrobe and heritage check comes in saturated hues that welcome a certain peppiness into the mix. In essence, this look is traditional suiting with an unexpected twist.


There’s an element of softness amongst SS17’s otherwise bold trends and it comes in ruffled form. Making its first appearance in early spring but retaining its relevance right through to high summer, this soft aesthetic feels ethereal yet somewhat cooler than in seasons past. The formula is simple: tiered ruffles + muted pastels = the new way to ‘do’ feminine. The simplest way to work the trend? Dresses. From everyday essentials to occasionwear heroes, there’s an undeniable ease to SS17’s designs. Spliced with plisse pleating, lace accents and cascading layers of chiffon, this look may be a romantic one but it’s sure to make an impact. Take your cue from the Fashion Week style set and keep accessories simple to let the details do the talking; mannish flat sandals and a boxy clutch bag offer just the right amount of structure in comparison.


There’s something of a focus on colour when it comes to making that all-important transition into spring and whether you typically take more of a monochromatic approach to dressing or your go-to palette features vivid prints year-round, it’s time for a seasonal switch-up. Muted, dusky hues have a distinctive prominence but the most exciting news is this: they come in suede aplenty. Unexpected but perfectly suited to SS17’s modern aesthetic, this masterful mix of texture and tone has the ability to update your entire wardrobe in one hit. Classic biker silhouettes soften when imagined in dusky pink and longline trench coats take a luxe turn when cut from moss-green suede. If you’re confident enough to work the look from head to toe then make the dusky pink dress your calling card, but for those who favour a more understated approach, a single hero piece will work just as hard.


The mini bag is big news this season and we’ve placed focus on our SS17 accessory collection in line with the style’s increasing prominence, both on the runway and (perhaps more importantly) on the street style scene. Making an irresistible case for travelling light – be it during the day, for evening or on you next trip overseas – an impeccably crafted mini bag offers an uncompromising fusion of ease and aesthetic. Petite in proportion but perfectly formed, it’s set to be as much a part of your outfit as your most prized leather jacket. Look to compact iterations of your favourite house signature to give timeless style a relevant twist, or enliven your look with designs in spring’s saturated colour palette. Choose well and you’ll find that this chic accessory has the ability to set the mood and tone of an overall look.