The SS17 Trend Report


From relaxed tailoring and remixed stripes to the new Nineties and muted brights, in the SS17 Trend Report discover our design vision for the season ahead.

For SS17 Reiss menswear explores the diversity of the modern man’s wardrobe, presenting fresh, new ways to dress both off-duty and at work. Tailoring feels relaxed and has been designed to be mixed and matched, giving a traditional craft an innovative spin. Meanwhile, muted brights, reinvented denim, bold stripes and diverse prints give off-duty dressing a spirited and explorative feel. Here are our key design themes to look out for in the coming months.


If the last decade in menswear was about embracing the tradition of tailoring, this decade has become preoccupied with wearing men's tailoring in new and unexpected ways. When suiting up, patterned shirts, polo knits and T-shirts are favourable to more familiar tie and shirt combinations, while pairing blazers and trousers in different shades, cuts and fabrics offers stylish new combinations which are anything but strait-laced.


In a digital age where menswear feels truly global and symbiotic, making distinctions between west and east seems a little redundant. But, before the world felt smaller and closer, design hallmarks drastically differed between locations and their influence on each could more easily be seen.

For SS17 Japonism (Japanese influences on Western art and culture) presents the most stylish meeting of design principles. This theme is most clearly visible on bomber jackets, which - although inherently synonymous with American youth culture - take on a new character when realised in silken fabrics bearing eye-catching Eastern motifs. Meanwhile, patterns inspired by traditional Japanese art give this season’s printed shirts an interesting new twist.


Spring and summer typically present the opportunity for more exploration of colour in a man’s wardrobe. While this can often mean a reactionary embrace of bright hues, for SS17 bold colour comes with dialled down intensity, giving rise to muted brights. Pinks, blues and greens sit somewhere between pastel and powerful, taking inspiration from Monet’s paintings of water lilies. The beauty of SS17’s muted brights and men's pastels is that they can be used as an optimistic colour accent at the start of the season then repurposed as an injection of interest when worn with lighter colours as summer reaches its peak.


Florals may be the pattern most synonymous with the warmer months, but for SS17 stripes offer the most stylish way to add graphic impact to your look. Though you’ll find classic stripes in our range, bold, block colour stripes with graphic contrast offer a comprehensive exploration of a seemingly straightforward design. Whether the focal point of pared-back outfits or used as part of a design-led look, SS17’s stripes are unapologetically vibrant.


The Nineties was a decade which kicked back against the glamour, shine and polish of the preceding Eighties, giving birth to the grunge movement and overseeing the adoption of sportswear on the streets in the process. Comfort and cool went hand-in-hand (cue collective sigh of relief) as menswear embraced a new-found nonchalance. For SS17, the sartorial ethos of the Nineties is revived through sportswear as leisurewear, the return of the Harrington jacket, denim that looks lived in and wider trouser shapes. Pieces feel just as devil-may-care as the originals which inspired them, but SS17's offerings prize solid craftsmanship and stealth luxury.