FEATURES

Reiss Colour secrets

28.01.21

Discover the craft and the meaning behind our bespoke colour palettes.

Signatures and signifiers define the style of an individual, an artist or a brand. These codes come together to constitute what we call a DNA.

At Reiss, colour is an important signifier. Every season our designers go through an extensive process to create unique - and exclusive - colours that will bring newness combined with timelessness.

Reiss adepts swiftly learn to associate new and previous season tones, reassured of their enduring appeal. Each new Reiss hue is in itself a subtle antidote to fleeting fashion. This approach has allowed our customers to create their repertoires of pieces of time-transcending elegance.

There is a work method for this colour philosophy. And, as we introduce a new collection, we delve into the Reiss colouring exercise.

In the counter-current of increasingly digital design, Reiss creates colour artisanally. We turn to a specialised studio in London, where our mood-boards are studies and interpreted. Then, with natural pigments blended in old-school cauldrons, we create the colour potions that will bring our collections to life.

WHITES

A Reiss white has a touch of nature. Whether it radiates mineral-cool hues or organic-warm undertones, we soften whites, giving them character and softness.

 

BEIGES

Every season we revisit beige. This inherently sober colour adopts different guises. Beige is a broad concept - from creamy almost-whites to rich semi-browns. We move according to the season, offering a gradient of beiges to complement different complexions and personal styles.

GREYS

Architecture and design are strong influences in the Reiss style. Case in point, our greys - cool and warm – come from reflections of concrete and metal.  Timeless by nature, grey invites itself to countless pairings, from other neutrals to vibrant seasonal shades and prints.

NAVY

From uniform dressing to the most elegant of shades - Navy isn't a colour, but a timeless statement - almost a way of life. At Reiss, we apply a bespoke approach to this shade, ensuring it will bring out textures and remain sober enough to pair with whites, neutrals, greys, and colour.

CONTROLLED COLOURS

We embrace colour with the same rigour applied to refining neutrals and classic hues. Reiss shades are unsaturated, softened and often tempered with other tones. The result is grown up, serene and universally elegant.

We apply these unique tones to our clothes and accessories. That is when the texture of each material brings each hue to life.