Menswear likes to present itself as something which is impervious to trends and more serious-minded than women’s fashion. Despite this widely-held notion, menswear too has its ebbs and flows, its sartorial pendulum swinging to reflect the mood of the time. After successive years of traditionalism (thank you Don Draper) and then minimalism (thank you Scandinavia) dictating the way men dress, now things finally feel experimental again. Print and colour are no longer causes for consternation and adventure is actively encouraged.
Sound scary? No matter. For those inclined to shun radical wardrobe reinventions, we’ve taken this new-found confidence in colour, but dialled down the intensity. Occupying a sweet spot between powerful and pale, these shades are guaranteed to add verve to your wardrobe. These aren’t men’s pastels as you know them, but muted brights.