Cool For The Summer


Celebrating the spontaneous spirit of the season, we drop anchor in the crystal blue waters of Ibiza to showcase our high summer collection.

“Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language.” – Henry James

There’s something about summer – be it the beautiful warmth of the sun or the optimism of a clear blue sky – that exudes a rich heritage of exquisite memories. From the soothing lap of gentle waves while dozing on a beach to the clink of glasses on a hotel rooftop, the promise of discovery and adventure makes this time of year exceptionally glorious.

Taking inspiration from some of cinema’s most iconic beach and pool scenes, Reiss set sail to Ibiza to showcase the SS18 high summer offering against the stunning backdrop of the Balearic Sea. Here, among crystal blue waters and with the aid of a 41-foot sailing boat named Tirant lo Blanc, striped swimwear, striking shirts and summer-ready tailoring come to life, evoking the carefree spirit of sun-drenched days and dusky twilights.


A perennial style icon for summer, stripes have been reimagined in a vertical, block pattern for a new take on a classic. Cast aside thoughts of smart styling and instead steer towards the relaxed aesthetic shaping men’s fashion this season. Half tuck your shirt and allow the openness of the Cuban collar reflect the carefree lifestyle of sun-drenched spots further afield.

“For whatever we lose (like a you or a me), it's always our self we find in the sea.” – EE Cummings


Turning to the past to mould the present, swimwear’s romantic, fun and free spirit has been reclaimed for SS18. Before you pull out your “trusty” trunks for those summer getaways, think instead of taking a more tailored approach, akin to the style of, say, Alain Delon in “La Piscine”. Swimwear is not so much about swimming, but something you can wear on the beach, by the pool and to lunch or dinner with the help of the right top half. Flattering in fit and luxe in design, recapture the sophistication travel and holidays were once known for through sartorially inclined swim shorts.


There is a certain marriage of practicality and charisma required to elevate your summer wardrobe above such typical fare as linen shirts and chino shorts. Taking inspiration from one of the most stylish films ever made, lightweight knitwear paired with tailored trousers and espadrilles emulates the chic taste of Cary Grant’s attire in 1955’s “To Catch A Thief”. Subtle details such as a zipped polo collar in the knit and the rolled up hems of the trousers adds a contemporary flair to Riviera-esque style.

“The world is a book and those who do not travel read only one page.”
– Augustine of Hippo

The Cuban collar is making waves this spring/summer as a big trend in men’s shirting. Perfect for warm weather, capture the shirt’s insouciant vintage appeal by pairing it with printed swim shorts.


Summer’s interpretation of day-to-night styling is more about making a few small changes to your current get-up than completely changing your outfit. The classic white T-shirt and chinos combination serves laid-back charm at the beachside bar but throw a sleek striped shirt on over it and the outfit immediately translates night-time vibes, whether that be an evening dinner or rooftop cocktails. This time of year is ripe with opportunity to play with colours, but a stoney palette best exemplifies versatile styling.

“Anyhow, he gives large parties. And I like large parties. They’re so intimate. At small parties there isn’t any privacy.”
– F Scott Fitzgerald, The Great Gatsby

White Heat

With the promise of sun also comes the promise of summer parties. Take your structured approach to a tailored look down a notch and embrace the season’s wilder spirit. A white jacket looks the part at red-carpet events, but it also strikes a casual yet considered chord when dressed down. Turn to the continent, particularly Italy, for direction on how to wear the white blazer right: think a slim-fit design, single-breasted and peak lapels for the jacket; for the remainder of the look think a linen shirt with a few buttons undone and smart trousers, both in darker tones to let the jacket stand out.

“Summertime is always the best of what might be.” – Charles Bowden