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Golden Hour

15.01.20

Look to the SS20 Pre-Collection to inform your wardrobe for now and what’s to come later this season

The beginning of a new year inspires feelings of renewal and awakening as well as the opportunity for a fresh start. To borrow a phrase from George Eliot,
One can begin so many things with a new wardrobe, so what better place to commence this cycle of newness?

Our SS20 Pre-Collection has been designed to form the building blocks of a hardworking and adaptable repertoire rotation while also informing the season to come through considered elements that beautifully complement Spring/Summer ‘20’s major style moments.

CLEAN PALETTE

Make the most of the early weeks of the new year to update where needed the core elements of your wardrobe. From denim to tailoring to the classic white T and beyond, recycle your old favourites and begin again with a clean slate of fresh DNA pieces. Warm golden tones and dark khaki numbers pair handsomely with creamy ecrus and off-whites, blending the past with the future by nodding to that in-between moment of Autumn/Winter and Spring/Summer.

“The beauty about time is that you cannot waste it in advance. The next year, the next day, the next hour are lying ready for you.”

- Arnold Bennett
Go Seasonless

Consider January as the time to make more thoughtful investments, particularly with pieces that work at every moment of the year, not just during specific seasons. The SS20 Pre-Collection highlights the best of timeless style through essential lighter layers, enduring silhouettes and cuts and always “in” colours, ensuring your wardrobe assets will age elegantly over time. From suede style heroes to enviable knits, these pieces not only benefit your wardrobe but the considered purchase behind them will work to positively impact your carbon footprint.

THE GREAT OUTDOORS

One of the timelier essentials for a new wardrobe at this time of year is the coat/jacket. While we expect our overcoats to see us through a longer period of sharp, cold weather, January is the right moment to start introducing lighter, versatile layering options to your outerwear repertoire. From hybrid options that combine padding with knitwear to the surprising warmth of a suede jacket to a heavyweight overshirt for the weekend, adaptable outerwear is key to navigating the unpredictable weather of the early spring season.

A Taste of What's To Come

One of the things to take note of with the SS20 Pre-Collection, is that it offers a glimpse of the upcoming season’s most stylish moments. From colours to prints and patterns to the overall styling direction of each look, our Pre-Collection sets out the tone of the season through clean, simple pieces that are designed to work as well on their own as they are at complementing the forthcoming new arrivals.

“The roots of something new frequently lie in the decaying husks of something old.”

- Craig D. Lounsbrough