The Summer Dress Code


In the market for the perfect plus-one for those spring/summer events? Look no further than our latest editorial feature for the repertoire that will ensure it’s not just the occasion that will be memorable

As the promise of warm sun, blue skies and bright evenings draws nearer, the arrival of a new season sets the scene for a calendar full of upcoming events and invitations. For SS18, we have taken the summer events to the heady climes of Marrakesh, Morocco. Here, among the red-baked mud medina palaces, classic Moroccan architecture and the intense hustle of daily life in market streets, we showcase our collection of handsome tailoring designed to turn heads no matter the occasion.


Whether the most important man in the room or a just a guest, master the art of dressing for a high-profile event in an impeccable grey suit. It’s the full whistle and flute with this one, from the heritage-inspired check pattern to the crisp shirt to the splendid pop of personality and colour in the soft pink tie. The light grey colour ensures that this feat of sartorial craftsmanship will look the part whatever the season. Best of all, the modern fit is cut to a slim silhouette, providing structure so you stand tall among the crowd.


When contemplating what to wear for your spring/summer occasions, it’s worth remembering– especially when it comes to tailoring – to lose the stiffness associated with workwear. The warmer months are an opportunity to take things down a notch and apply a touch more verve to debonair dressing. How? A suit with a slightly dishevelled aesthetic. Think a blazer with an unironed appearance and a shirt tucked loosely into trousers? The finishing touch: tinted sunglasses with a tortoiseshell frame. Remember: the summer suit is all about being laid-back and approachable.

Debonair In Double-Breasted

The double-breasted blazer is making waves in men’s tailoring this year, but it has been around for a long, long time. Championed by Fred Astaire – to some, the king of the DB – and more recently by Italian entrepreneur and playboy Lapo Elkann, its modern take maintains its damn classy shape. For warmer climes keep the jacket undone while undoing the top two shirt buttons adds a touch of relaxed sophistication. Depending on the occasion and how easy-going the dress code is, go sockless for a nonchalant nod to summer styling. Suede shoes should finish things off nicely – with tassels, obviously.

Loosen Up

Tick off two of this season’s biggest menswear trends with a linen suit. Not only is it an essential fabric for SS18, but linen also reflects the deconstructed tailoring silhouette that is shaping occasion wear this spring and summer. Inspired by Neapolitan tailoring, shoulders are softened to evoke a more fluid and free shape. Again, add a touch of the undone with an unbuttoned shirt and finish with a fine flourish via a handsome silk pocket square.

Set The Tone

Blue is the warmest colour for SS18 event wear and this deep shade expertly draws on both contemporary and classic suiting to create an altogether fresh aesthetic. The perfect plus-one for an event abroad, a linen two-piece has the added bonus of breathable fabrication while the colour is one that will last a lifetime. Maximise the impact of this suit by pairing it with a softer blue shirt and tonal blue accessories for a look that’s equal parts timely and timeless.

Up Close And Personal

Long recognised as one of the strongest staples a man can have in his tailoring arsenal, a blue suit is resolutely stylish and smart. At the behest of appearing too similar to the standard work option, our updated blue suit is brighter, punchier and altogether more eventful. The beauty of blue is that it makes every man a bon vivant and, even better; it will serve you well once it’s looked after. For the warmer, brighter season, we recommend styling with a crisp white shirt, deep Bordeaux shoes and a polka dot wool tie for personality.

Express Yourself

In the words of American poet Richard Eberhart, “Style is the perfection of a point of view”. With that in mind, it’s time to shift your perception of the two-piece as the standard attire for events. At its heart, fashion is a chance to experiment and create something new and this time of year is the opportune moment. Invest in a statement blazer that’s versatile enough to be dressed up or down depending on the occasion. There is a certain something about a white T-shirt tucked into trousers and finished off with an open blazer. Bonus points awarded for the shades.

In Any Event

There is something resolutely stylish about the light blue suit. As the promise of glorious weather dawns on the horizon, now is the perfect time to freshen your tailoring repertoire with one that’s ready for warmer days. Tasteful and eternally trendy, the modern fit champions a lean, tall silhouette while the textured appearance exudes a luxe aesthetic. Be the best-dressed man at the event (whether for a day at the races or a summer wedding abroad) by styling with a soft blue shirt and a silk patterned tie and pocket square.

Down To Earth

If you favour eschewing the bright to make a more subtle impression, the neutral tones of natural and stone prove that beige need not be boring. A great alternative to white – which is, we might add, not the easiest colour to pull off in tailoring – a natural colour exudes the lighter aesthetic that’s signature for this time of year. A cotton and linen blend keeps things cool while also looking cool. For a nuanced take on neutral, style with a white shirt and use accessories such as a tie pin and pocket square to allow for a pop of colour.