Black Oudh: The rebirth of a classic


Our best-selling fragrance has been repackaged in a stunning new bottle to capture its unforgettable, magnetic scent


Initially launched back in 2013, Reiss Black Oudh has been reintroduced in 2017 with a new bottle design to evoke a more timeless and considered approach to fragrance. A roaring success upon its first release, the purpose with our new vision was to keep that dark and earthy scent and usher it into a new era through a more aspirational and sophisticated bottle.

Although the original silver bottle emanated a sense of luxury, it was time to bring a new identity to the scent. The colour was stripped back to form a blank canvas, which allowed for a modern aesthetic to take shape. In terms of what the eau de parfum evokes, the bottle’s new steel blue-black tint better reflects the sensual and intense tone of the fragrance while the slimmer silhouette of the cap embodies the classic and refined theme synonymous with our brand’s values. The logo was also redesigned and reduced in size in keeping with the current theme, while a hint of silver was introduced to the type as a tribute to the original packaging.

In essence, a series of small but confident changes have been made to Black Oudh to ensure the aesthetic of the bottle matches the alluring and enticing fragrance. All the crucial elements that make up the scent, from aromatic top notes of bergamot orange and eucalyptus to the black oudh and amber base, are still present, creating a distinctly masculine and magnetic eau de parfum.

If you’re looking for a new signature scent or shopping around for a memorable gift, Reiss Black Oudh is perfect for the man who takes pride in his appearance.