It's All In The Detail


We look a little closer at what makes this season’s embroidered detailing unique.

Since the launch of the season, we have had the intricate art of embroidery pinpointed as one of AW16’s key trends and now we talk to our in-house womenswear design team to delve a little deeper into what makes this feature so relevant for now.


Inspired by a traditional oriental blossom and designed in a muted palette that lends itself perfectly well to cooler climes, the coordinating Adore and Amour separates are an elegant way to work florals into your winter wardrobe. The clusters of embroidery are considered in their placement, designed to create a contrast with the negative space and lightweight choice of fabrication. Switch up black tie dressing by choosing this sophisticated look in lieu of the more classic options offered by little black dresses.


When teamed with a girlish silhouette, the fresh and feminine feel of floral embroidery takes on an even more chic aesthetic, perfect for day dresses. The Emerson tea dress fuses timeless design with expert craftsmanship as each separate motif has been hand-stitched and freely placed into small, design-focussed clusters. Dusky tonal hues keep the overall look soft and considered and result in a look that’s sure to make an impact come cocktail hour.


Whether it’s a more relaxed take on eveningwear or an elevated daytime alternative that you’re looking for this season, the embroidered jumper is your ticket to effortless cool. The Amelia combines a reverse appliqué technique with lace to bring a new dimension to an otherwise simplistic cut-out design and the colour combination is neutral but striking.