London’s Notting Hill district is famed for its eclectic mix of culture and creativity, so it made the ideal backdrop for us to ask three figures from Reiss about what inspires them and how they each bring their distinct creative point of view to the company. Follow Creative Director, James Spreckley, Head of Menswear Design, Alex Field and Brand Senior Creative, Adam Burridge, as they discuss the things that inspire them the most.
THE INSIDERS' INSPIRATIONS09.09.16
Join three Reiss insiders as they explore London's Notting Hill district and discuss creative inspirations
ON THE CREATIVE PROCESS
I love the feeling of the unfinished creative; the very beginnings were the monster is starting to rise from beneath. I enjoy when creative is at its roots, wild and open, soon through process it becomes domesticated and it will be dragged back to something compliant and stable.
Creative ideas are one thing, but it’s also important to disrupt the natural process and always go somewhere different. Editing is now a more important discipline within the process of design; it’s refining the existing into something far more potent.
On the role of Music
Music is usually the initial point which my creativity is centred around. I always return to artists such as: Bob Dylan, Neil Young, David Bowie and Leonard Cohen. Their music gives me doorways of new perception that I learn from. The pictures that they create inspire me and give me a sense of companionship too.
Maintain the truth in what you embarked on creatively before other people change it.
HEAD OF MENSWEAR DESIGN
On WHO HE MOST ADMIRES
I most admire Steve Jobs' work at Apple. To think what life used to be like growing up and now to look around and see how people's lives have changed just through the purchase of a brand's product is immense. He has literally created a new way of life! To be consistently at the forefront of technology while gambling on new ideas when everyone is waiting for you to slip up is so inspiring.
On the design process
The design process is a bit like life.... A constant series of choices, forcing you to make a decision. For me it's about never losing sight of the end goal and what you are trying to say with your design. An idea can turn into a sketch, that turns into a pattern, then the pattern is realised in a fabric. The touch, the feel, the colour, the trims, which buttons and so on, it all adds up. To design effectively you must have total focus at every single juncture while never letting your standards falter.
ON WHERE TO FIND INSPIRATION
Inspiration is found by absorbing everything that is around you and staying open minded. Never close off a chance or a situation. I get to travel a lot so I tend to observe people, places, architecture and situations a hell of a lot. I soak up my surroundings, the culture, music, fabrics and vintage shops. The zeitgeist at that moment means that I'm living in the here and now, waiting to jump on what is needed.
BRAND SENIOR CREATIVE
ON BEING AT THE FOREFRONT OF DESIGN
I try to expose myself to what’s going on in the design world and see what’s getting noticed and spoken about. From that I’ll keep a pool of design inspiration, so at the beginning of each project I can go back and find evocative work and imagery that I’ve saved to help kickstart the design process.
ON TURNING IDEAS INTO IMAGERY
At the start of the design process there is always a certain idea or vibe that needs to be portrayed. This comes from James, our Creative Director. I'll sit down with him to really hone the idea until we are happy with what we are trying to achieve. I enjoy working this way as it gives clear direction, but the nature of the process means things have to adapt and change. This ultimately results in something that resembles the original concept but that has undergone organic evolution.
Film is something that really resonates with me, there are so many elements to a movie that you can draw inspiration from, whether it's the story, the characters or the setting. Film can compel you to want to do more in your own life, as it has the ability to make you think about yourself and the world differently.