A well-crafted wardrobe is essential to the modern man who takes pride in his appearance, but an ace affinity for style will only get you so far if your skin isn’t on top form. Men’s grooming has evolved in the last decade, which is reflected by an industry now valued at $50 billion, but with this has come the introduction of thousands of different products promising thousands of different solutions to our daily skincare issues.
From complexion to protection, maintaining facial hydration is important, especially with the fast pace and stress of day-to-day living. As men’s skin is thicker than women’s – approximately ten per cent thicker, in fact – and more prone to oiliness too, moisturising regularly is vital to re-energising a dull and fatigued appearance.
Much like an classic tailored suit, finding the right skincare for you is all about research. Shiseido, which has been pioneering luxury skincare for more than 140 years, blends technology and science to deliver premium and practical products designed to combat the problem areas of men’s skin. I tested three of their men’s skincare products to see if they would improve my skin’s condition.