REISS: Why is protecting your skin from the sun so important?
Thomas: The sun gives off ultraviolet UV radiation which actively affects the appearance of the skin. UVB is the chief culprit behind sunburn, while UVA rays, which penetrate the skin more deeply, are associated with ageing. It only takes 20 minutes of sun exposure for unprotected skin to begin to burn. Blotches, dullness, fine lines, freckles, wrinkles and broken and dilated blood vessels are all known to be side effects of sun damage which is why it's so important to apply an SPF before you step outside.
REISS: Should you treat your face differently from your body when it comes to sun protection?
Thomas: Sunscreen products for the face are often formulated differently than those for the body. Facial skin is generally more sensitive to irritation and as such, most facial sun protection formulations are designed to cause less irritation and are usually non-comedogenic. At Shiseido offer suncare products that are suitable for use on both the face and body, so you can pack less in your beach bag.