“Millennial pink”, that inescapable dusty-blush palate that made serious waves in fashion last year, is set to reign supreme in 2018, albeit in a more sophisticated manner. Yes, that soft, calming hue that featured on everything from high-end designer sneakers to iPhone cases to the interiors of London’s trendy restaurants is set to continue its dominance through 2018. The colour pink is a somewhat contentious issue in men’s fashion: it’s either ridiculed as emasculating, which is a ridiculous notion in modern society, or it’s seen as a juvenile colourway best left to the cool kids who frequent Shoreditch’s many, many pop ups. But pink in general is a flattering tone to wear – especially for men.
Whether you buy into trends or not, investing in pink is a good idea for the new season. Not only does it tick off your style credentials, it will also serve purpose as a long-lasting wardrobe staple. Embraced last year by the likes of Drake and Tom Hiddleston, expect to see pink’s influence extend this year. So, with that in mind, we have picked three pink pieces for you to consider. Go on, try something new.
