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ALL YOU NEED TO KNOW ABOUT NYFW

06.09.16

Discover all you need to know about NYFW as the style set flocks to the first city on their September agenda

New York is always the first city on the style set’s Fashion Week agenda and to celebrate this season’s launch on the 8thof September, we’ve rounded up all you need to know in advance to be as city savvy as the editors themselves. Think of this as your definitive guide to the event.

THE DATES

New York is always the first stop on the style set’s Fashion Week agenda and it runs a little longer than the likes of London and Milan, this season spanning over eight days, from the 8th to the 15th of September. The runways play host to the likes of Ralph Lauren, Victoria Beckham and Altuzzura, so there’s an undeniable air of city chic around the week that’s perfectly suited to its surroundings. Follow the event to stay in-the-know with all SS17 news as it happens.

THE LOCATION

Two seasons ago, NYFW moved from its established location at the Lincoln Centre to two fresh new venues; Skylight at Moynihan Station, Midtown and Skylight Clarkson Square, Soho. Less easy to negotiate in terms of running from show to show but equally as suited to the event as one another, they’re the venues to frequent if you want to get a slice of the atmosphere.

THE BEST PLACE TO STAY

Due to the somewhat more varied location of the shows this season, there isn’t really a right or wrong place to stay in Manhattan, but we recommend Soho for its central location, buzzing atmosphere and stylish surroundings. The Crosby Hotelin the heart of the district will bring a new element of style to your stay, with its eclectic Kit Kemp interiors and relaxed atmosphere.

THE STREET STYLE STARS TO WATCH

There’s no better time to collate your outfit inspiration for the season ahead than during Fashion Month, when industry site pages and Instagram accounts are awash with street style imagery, from the sleek and sophisticated to the weird and wonderful. We’ll be keeping a close eye on the likes of photographers Style Site Worldwide and The Stylograph for inspiration as they pap industry insiders on their way to the shows. Also on our radar are the likes of style influencers and bloggers, Charlotte from The Fashion Guitar, Nina Seuss andPaola Alberdi from Blank Itinerary.

THE NEW BUY NOW WEAR NOW RULE

The fast-paced nature of modern-day fashion hints that consumers no longer want to wait half a season between viewing a collection and being able to invest, so there’s a new buy-now, wear-now phenomenon creeping onto the scene to keep buyers interested. Initially championed by technical pioneers, Burberry, and now increasingly prominent, there’s a lot to say that this idea will change the luxury fashion landscape in the not-too-distant future. Expect to see a capsule edit from certain runway collections available to purchase with immediate effect.

THE BEST PEOPLE-SPOTTING HANGOUT

The Edition Hotel is known for its design-lead interior, premium drinks menu and fashionable clientele and these attributes combine to make it the perfect post-Fashion Week hangout.The Gold Bar, in particular, is worth a visit, if just to see the very reason it’s earned its name. Craft cocktails are served from a 24 gold leaf bar and there’s a statement globe chandelier hanging from the ceiling. Whether it’s Fashion Week or not, this indulgent venue is one to add to the Bucket List.

THE BEST COFFEE ON THE GO

Whether it’s that quick morning caffeine hit that you’re looking for or need something more substantial around lunchtime, be sure to stop by El Rey on Stanton Street, Lower East Side. The intimate space has that quirky city feel to it with communal tables offering a friendly atmosphere if you’re planning on taking a respite and dining in. The coffee to go, however is equally as appealing – it’s listed one of the best in NYC.

THE INSIDER SECRET

Once upon a time, if you didn’t have an invite to the shows, there was no way of watching, but now more and more designers are showcasing real-time video from inside the venue. Perhaps this is just down to the way in which digital marketing has moved on, perhaps its in-line with the Buy-Now, Wear-Now demand or perhaps it’s a mixture of the two, but either way, we’re happy. Tune in to watch the likes of Alexander Wang and DFW here.