Dress To Impress: How Influencers Style Summer Occasionwear


Putting their own distinctive spin on some of our key SS18 pieces, these global style influencers take summer in their stride. Discover how they injected their signature aesthetic into this season’s occasionwear essentials...

ladylike luxe: Lolita Masagutova

Translating a sense of romance into all her looks, Latvian-born Lolita revels in feminine cuts and frills, all with a city-ready sensibility. Styling her pleated Elsa skirt with touches of black and white, she lets the graphic, geometric print pull focus. 

Follow her lead and pair structured cuts with sophisticated accessories and pastel colourways to soften the look, perfect for taking from the office to an after-work event.

Instagram handle: @lolitamas


Fiercely feminine: anna vitielo

Stylist and writer Anna knows that no outfit is complete without the right accessories. Transforming the ethereal sensibilities of the Grecian-style Gigi dress with statement embellished extras, she proves a maxi has a wide scope of styling appeal.

Make any occasionwear look your own with striking shoe and bag options - especially with studded or metallic accents - and the attitude to match. If in doubt, layer up in the same colourway to avoid clashing. 

Instagram handle: @annarvitielo

city slicker: liv blankson

Taking a tailored approach to occasionwear, blogger Liv offsets the formal feel of her Maddox trousers with the party-ready Milano top. Proving that shades of beige don't have to be stiff, she takes a sophisticated silhouette and gives it a more relaxed finish. 

Take your cues from Liv's polished styling ethos with separates that offer a contemporary update (in both fabric and fit) on classic wardrobe staples. 

Instagram handle: @livblankson

boho belle: tiphaine pittet

Geneva-based creative Tiphaine gives her floral Mara dress a dressed-down overhaul with layered jewellery and seventies-inspired sunglasses. Worn with loose hair and a free-spirited attitude, she proves botanical prints can look both boho and bridal-worthy.

Follow a similar styling directive by giving your perennial occasionwear uniform a more whimsical feel with the addition of silk scarves, tan accessories and a summer-friendly trilby.

Instagram handle: @tiphainemarie_

High Glamour: onyi moss

As a fashion photographer, Onyi knows that a polished look translates well in photographs, and in person. Vamping up her Marianna dress with a red lip and poker straight locks, she lets the structured fit-and-flare shape speak for itself.

If you're wearing a statement silhouette this event season, adopt a similar styling stance by using neutral tones and soft metallics to keep all eyes on the strongest element of your look.    

Instagram handle: @mossonyi

Floral fancy: kimbouy tang

Showing off the perfect outfit combo for a weekend function, fashion student and blogger KimBouy gives her printed Loreta playsuit an after-hours edge with statement heels and a beaded clutch.

Teamed with grass-friendly flats at an outdoor event or paired with the right combination of accessories for an elevated finish, follow suit by dressing up a traditionally daywear silhouette with versatile extras.

Instagram handle: @kimbouytang