In Conversation With: Diego Barrueco


Meet the star of our latest 1971 campaign as he talks personal style, music and his favourite London hangouts

Diego Barrueco is a Spanish-born model, menswear influencer and star of our latest 1971 campaign. Having amassed a healthy online following through his unique take on style and aesthetics, Barrueco is at the forefront of a group of creative and digitally-savvy young people making waves in the online world. Although he finds himself regularly travelling the world, right now he calls London home.

How did you get started out in your career?

A magazine editor saw my photos online and asked me to do an editorial for his magazine. When the magazine came out different modelling agencies from NYC contacted me to sign me.

What are you enjoying wearing at the moment?

Lately I'm loving suede garments.

"my style in three words? comfy, young, simple."

What three things can’t you live without?

Food, phone, music.

Whose style do you admire the most?

No one in particular, but people who can make an outfit look amazing without spending big money on clothes and people who try new things but without trying too hard, if that makes sense. In general, anyone who can look amazing wearing the simplest things.

What are you biggest personal ambitions?

To be happy with what I'm doing and buy a house somewhere exotic.

Where is home for you?

Wherever I feel most comfortable.

Where is your favourite place in the world?

My living room, there I can chill after a long day or after my travels.


"Never wear more than THREE colours and never try too hard."

on diego's playlist

Luv - Tory Lanez

Sweet Sweet - Travis Scott

Sorry Not Sorry - Bryson Tiller

Flexicution - Logic

Milly Rock - 2 Milly


Sourced Market in Wardour Street

Shoreditch area (there's so much going on, always)

Holland Park

Victoria Park's The Pavillion (amazing food too)

Scotch of St James (for a good drink)