The Rules For Wearing White Jeans


Get white denim right with the rules that dictate how to wear it

There’s no ignoring it: white denim has really made its mark in menswear of late. A couple years ago the thought of climbing into a pair of white jeans would have inspired fear, but the right pair worn tastefully sidesteps garish European cliché for a look that’s altogether fresh and impactful.

Part of the success of the white jean is its versatile nature: depending on what it’s worn with, it can award serious style credentials to myriad looks, from the business-casual office to Friday-night drinks to date night. Think of them as a blank canvas that can open up your whole wardrobe. Plus, unlike dark denim which absorbs light and heat, white denim has the opposite effect, making them a warm-weather essential come the beginnings of spring.

Rule 1: Keep It Slim


If black denim is all about the slimming effect, white is the opposite. Keep the denim slim fit for a lean silhouette.

Rule 2: And Clean


While distressed denim shows no sign of disappearing, when it comes to the white jean keep it crisp and clean: no rips or fades.

Rule 3: Block Is Best


Pair white jeans with a strong block colour, such as black or navy blue. This contrast enhances the jeans while also making you appear taller.