Blog

BEHIND THE PRINT: AUTUMN BLOSSOM

26.08.16

We delve a little deeper into the work of our in-house womenswear print designer, Eva Haluszka, to find out more about the thought and design process behind this season's dusky pink Autumn Blossom design

Intricate craftsmanship and precision techniques are a running theme this season and there’s an artisanal feel to the collection. From hand-sewn embroidery on knitwear and applique detailing on dresses right through to the prints seen on simple tees, everything has a bespoke design element to it and celebrates the work of the in-house team.

Prints are a key feature within each Reiss womenswear collection and they hold just as much relevance for autumn/winter as they do in warmer months. Florals, for example, remain prominent but take a darker turn for AW16 – note the newly developed Autumn Blossom design with its graphic aesthetic and muted hues. Dusky pink, blue and olive-green shades render it ideally suited to now but fare equally as well as autumn evolves. Romantic silhouettes soften the overall aesthetic.

‘AS WITH MOST AREAS OF DESIGN, THE RUNWAY COLLECTIONS ACT AS A PREVIEW FOR THE SEASON AHEAD AND DICTATE AND INSPIRE THE TRENDS,’ SAYS EVA, ‘WE LOOK TO THE SHOWS AS A STARTING POINT AND THE COLLECTIONS STEM FROM THERE.’

Cultural references don’t stop there, however, as Eva looked to other artistic references to continue her research. Claire Basler’s botanical paintings presented her with a natural influence and lead the designer to explore how best to represent similarly earthy hues and textures.

To develop the print, Eva sketched the flowers and stems by hand before digitally scanning and manipulating the design. Trail and error is key here and a motif such as this can take days to perfect once placement, scale and repetition has been considered. 

‘Once the floral element of the design was finalised, I introduced a graphic element to the pattern, adding a layer of fine black lines that put a contemporary spin on the softness of nature.’

THE PETRA SHIRT AND RENNIE SKIRT

Botanical prints are a natural match with feminine silhouettes and the A-line Rennie skirt is as girlish as they come. Really commit to the print and wear it from head-to-toe to give the overall look a trend-focussed slant.


THE INDIA TOP

The beauty of a stand-out print is that it can transform even the simplest of styles and when placed atop boyish silhouettes, florals feel thoroughly modern. Ground the impact of the India top with single-colour separates, switching shorts for tailored trousers as temperatures dip.

THE MELLA DRESS

Set to be your new favourite printed dress, the Mella comes in a classic fit and flare silhouette, but it’s defining feature is the Autumn Blossom print. Take it through to autumn by adding an olive-green trench coat.