A Pop of Pastel


Take your summer wardrobe to newer (and brighter) heights thanks to the seriously cool charm of pastels

Pastels are a something of a tricky business when it comes to clothing. Often associated with sickly sweet confectionary, wearing them may not inspire immediate confidence but in reality, you likely already wear them: a pale blue or pink shirt to the office, for example.

In summer, however, it’s time to push beyond the expected and turn to the shades and styles of pastels that are more Amalfi Coast than Aldgate Station. Whether peachy-pink shirts or seafoam blue short-sleeved knits, there is something inherently special about pastels and their ability to naturally bring a touch of the continental to a look.

Soft, romantic and subtly statement-making, elevate your warm-weather style with touches of this summer’s most flattering, sun-washed shades.


One for dress-down Fridays in the office, a softly coloured shirt is one the most accessible ways to introduce pastels to an outfit. When it comes to pairings, rely on neutral colours – black or navy trousers, for example – for a more considered approach that’s very of-the-moment.

the polo

A polo shirt is one of summer’s strongest staples and one that, if truth be told, can sometimes look a little dated. Allow a pastel colour to transform this essential into one that’s bolder, brighter and more in line with the mood of the season. Versatile, it can be worn with smart trousers or chinos, or consider clean white shorts and loafers for a nod to sartorial summer prep.

The knit

There is something timelessly charming about a short-sleeved knit in summer months and when you include a pastel colour, well, the results speak for themselves. Wear with clean white trousers/jeans and sneakers for a polished and premium look that will ensure you stand out while sipping Old Fashioneds at a waterside bar in an exotic destination – or your Sunday local.


T-shirts aren’t exactly exciting at the best of times, but this is where a pastel shade can step in and enhance. A Saturday-morning walk in the park accompanied by coffee and a pastry? Throw on a soft blue or pink T-shirt over denim and sneakers and you’ve got effortless style down to, err, a T.