A Guide To Wearing Colour


We break down the most important colours of the coming months and show you how to wear with ease

When it comes to a man’s wardrobe, colour is a funny old thing. Colourful clothing is generally understood to be risky, bad - sometimes mad - and the mere mention of it is enough to elicit wincing. The sensible man sticks to a core base of black, white, navy and grey.

We can relate. Well-behaved shades are highly unlikely to make you look like a complete and utter mess, but no matter how much you love navy crew-neck jumpers, eventually you’re sure to become fatigued by overcautious dressing.

Technically speaking, anything that isn’t black or white is a colour. So, once colour is not used as shorthand for eye-searingly bright, the prospect of mixing up your palette seems that bit more palatable. For SS17 we’ve explored colour comprehensively, so whether you’re already a colour convert or a novice, you can pick a shade to liven up your wardrobe.


Real men wear pink. Although men’s pastels look set to be big for the months ahead (i:e: you’d be wise to invest early) if we were pushed to pick one pastel, pink would be our choice. Forget what you thought you knew about pink and all of its puddle-deep connotations, when muted in tone and repurposed for sharp tailoring and off-duty essentials, pink’s got some serious sartorial clout.

If pink piques your interest but you’re not entirely convinced, a bomber jacket or a pair of pink sneakers are the most wearable entry routes. Meanwhile if you’re more confident about getting on board, try a pale pink blazer or suit.

The one item of pink clothing you should approach with a hefty dose of caution is the polo shirt, which more often than not feels a little too polo club.

Goes well with: camel, black, white, stone


If you want to stand out next season, ironically, khaki will stand you in pretty good stead. If you want to go incognito however, you’re out of luck.

It may not feel like ground is being broken by adopting khaki green for the warmer months (the colour is pretty much seasonless and timeless) but when recruited for unfamiliar wardrobe items this old favourite suddenly feels fresh again. For starters there’s the khaki suede jacket which gives a military colour the luxury treatment, while the khaki suit feels a million miles away from shapeless army greens. Khaki + non-obvious wardrobe item = winning combination.

Try wearing a khaki suit with a classic white shirt or layer a khaki suede jacket over a grey marl T-shirt and white jeans. If you really, really just want to rely on the classics though we won’t begrudge you. It’s hard – perhaps impossible even - to tire of khaki field jackets and chinos.

Works well with: white, navy, sand, tan, stone, grey marl


If you’re a man, we’re safe in assuming that you’re partial to blue. Whether it be navy, cobalt, indigo or airforce, demand for blue is always high and blue it’s always a good shout. Blue though - acknowledged for its ability to be largely inoffensive and part of the background - is roundly considered to be a safe option.

Enter soft blue (and definitely not baby blue) which feels far from predictable or boring. Pale yet interesting, eye-catching yet elegant, soft blue is pretty much the closest you’re going to get to the perfect all-rounder summer shade. The even better news? It’s versatile too. Try grounding a pair of soft blue chinos with a black Cuban collar shirt or keep things light by teaming with a white T-shirt.

Works well with: white, black, navy, grey