Denim is arguably fashion’s favourite fabrication and the right pair of jeans is not only a dependable wardrobe essential but the key to many-a successful look. We’ve placed specific focus on our jeans collection this season, sourcing fabrics that promise to hold their shape wear after wear and adopting dye techniques that are proven to hold their colour no matter how many times they’re washed. Discover the AW17 collection and the details that define each style in our Denim Fit Guide. We present the facts and make finding your perfect pair – and your personal denim DNA – an informed process.
The Stevie fit is the perfect seamless skinny with a mid-rise. This denim staple is crafted from a super-stretch fabric that falls neatly to the ankles.
The Helvin jeans offer a hero skinny-fit with an ultra-luxe feel. The high-waist profile works to extend the legs for a flattering finish.
The Raven is a cut above the rest with its modern cropped finish. It’s a highly versatile style thanks to the straight legs and low-rise design.
The Hedy fit is the ultimate definition of denim cool. With its effortlessly sleek cut, it offers unexpected details with the side zip fastenings.
Faye jeans blend functionality and fun with a playful kick-flared design. The low-rise works for every shape while cropped cuffs add a trend-led touch.
The Harley fit is a style with a rebellious streak thanks to the zipped seam details inspired by classic biker jeans. Ribbed fabric panels add an extra offbeat edge.