An everyday hero, our slim jeans offer luxurious softness for a comfortable wear. We crop them at the ankle to work with heels or flats and make sure they hit that sweet spot between the waist and hips for a flattering finish – enhanced by the touch of stretch added to the cotton. Discover our Bailey jeans with exposed silver buttons to add a decorative touch or our Lakely pair in pure cotton with a zip fly. Both blend comfort and style with ease.

With boyish appeal, our straight-cut jeans are best styled with a sophisticated blouse or a minimal tee for contrast. We send our Brooke jeans out rolled at the ankle for louche appeal, though they can also be worn full length. Elsewhere, our Elle jeans bring a dynamic sophistication to the mix with their mid or pale blue tone and high-rise silhouette. The Reiss Bay jean is your best bet for the straight-leg option in a mid-blue tone.

Shake things up in the flare. Isa, for instance, is our statement jean with a flattering flared silhouette and pressed crease details. Twin pockets add interest at the front of your look with the pair sitting high on the waist for a leg-lengthening finish. Available in classic blue or sharp white, go slim on the thigh and flared out at the calf whether dressing up or down.

Steer away from the classics sometimes with wide-leg jeans. The Reiss Adele jeans feel modern and relaxed with a mid-rise cut, mid-blue tone and a wide-leg shape that’s elegant yet laidback all at once. The pair feature branded hardware and is made using more sustainable washing processes, saving water consumption.

Like Lux and Skye, the skinny jean contours the legs and lends a flattering look. Lux and Skye are available in a classic denim colour palette or rich black and deep indigo, marrying a silky soft touch with supreme comfort. Specially designed to maintain their shape after repeated washes, simply dress up or down to your heart’s content.