VIA WOMEN'S

Top 5: Summer’s Essential Beauty Trends

14.08.14

From gilded cheekbones and a dewy complexion, to graphic eye-liner and acid-bright lips, Get The Gloss expert, Anna Hunter, reveals the game-changing beauty trends to master this August. As the sun’s rays enjoy their final month under the spotlight, it’s time to embrace SS14’s most celebrated looks. Turn to our how-to guide to discover the backstage hero products making their way into our trusty makeup arsenal (and staying there).  

Transitioning trends from the catwalk to the daily commute isn’t always easy, or indeed advisable. Just as see-through tabards are refined on the runway but decidedly risqué on the school run, so sequined masks and bowl-cut wigs (both showcased on SS14 catwalks) are unlikely to look dapper al desko. Some looks, however, lend themselves perfectly to the light and laid back ambiance of the summer season. Experiment with the following five beauty trends to bring your beauty routine bang up to date.

Orange Lips

As seen at: Rag & Bone, Prabal Gurung, DKNY, DSquared2

Peach, coral, even carrot – no shade is a no-go where the orange lip is concerned. The rave-worthy matte neon lip at Rag & Bone was one of my favourite takes on tango; recreate the look using Illamasqua’s Matte Lip Liquid in Exotic, £18.50. As with many situations in life, a tan does help matters, but it’s not a prerequisite – a bold, punchy coral can lift every skin tone and even substitute for a few extra hours sleep. Apply colour with a lip brush and invest in a similar shade of liner for maximum impact.

Blue Eyes

As seen at: Marc Jacobs, Tess Giberson

A bolt from the blue struck models worldwide during the SS14 catwalk season, and there was no chicer way to wear it than with a slash of sapphire along the waterline. Striking, summery and super easy to apply, a flash of blue lights up the eyes and makes your usual smoky kohl seem just a weeny bit safe. Go bright and bold with Daniel Sandler’s Waterproof Eyeliner in Aqua, £9.25.

Glimmers of Gold

As seen at: Dolce & Gabbana, Gucci, Derek Lam, Dior, Jason Wu, Donna Karan, Phillip Lim

As well as paying the bills, gold is an incredibly valuable addition to your beauty repertoire. A glint of gold around the eyes or a gilt-edged cheekbone is timelessly elegant but particularly gorgeous at this time of year – there’s almost nothing more flattering than a shimmer of gold that catches the light at sunset. I’ll descend from my gilded cloud and get back down to earth to tell you how to achieve it – buff on a loose, iridescent gold shadow (try Bare Minerals’ Shimmer Eyeshadow in True Gold, £14) with a fluffy brush for a Dolce & Gabbana worthy wash of colour, or for a more intense, burnished eye smudge try Bobbi Brown’s Metallic Long-Wear eyeshadow in Antique Gold, £19, over lids (finger painting all the way). Mimic model cheekbones with Benefit’s Sun Beam, £19.50 to complete the beauty gold rush.

Experimental Eyeliner

As seen at: Stella McCartney, Missoni, Rodarte, Carven, Erdem, Just Cavalli

There’s nothing wrong with a doe-eyed flick (it’s my staple weekday morning eyeliner trick), but sometimes swaying from the Sixties swipe makes sense. The equivalent of power dressing for your peepers, going graphic or turning your usual line upside down (along the bottom waterline) will not only make you feel distinctly à la mode, but will also play up your eyes in a fresh, unexpected way. Boomeranged around the inner eye, dotted along the lash line or extended towards your temples are all en vogue options. Choose a felt tip liner for child’s play application- you can’t go wrong with Maybelline’s New York Master Precise Liquid Eyeliner, £5.99.

Barefaced Beauty

As seen at: Alexander Wang, Chloé, Balmain, Giles, Diane von Furstenberg, Vera Wang, Proenza Schouler, Christopher Kane, Emilio Pucci, Lanvin, almost every front row…

Cancel that blow dry, throw away the tweezers and forgo foundation – hair and beauty went back to basics on many a catwalk this season. If orange lips or blue eyes make you run for the hills, this is the “non-trend” trend for you. Channel off-duty supermodels and prioritise skincare and deep conditioning – doing the grooming groundwork gives you free rein to skip the frippery. Facials, hair masks, low key BB creams and a devil-may-care attitude will boost your “I woke up like this” credentials. Equip yourself with Essie’s Ballet Slippers’ Varnish, £8, for added polish (it’s the Queen’s favourite and an au naturel nail classic).

For your chance to win £400 to spend at Reiss, visit Get The Gloss to find out more.