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THE INVITATION SEASON

As the summer season’s social invitations begin to land on your doormat, eschew traditional dress codes in favour of cool modernity.

THE INVITATION SEASON

PERFECTLY PATTERNED

The nattiest way to add sartorial intrigue to your formal ensemble? Slip on some textural tailoring.

Spruce blazer, Drive shirt

THE INVITATION SEASON

REFINED AND RELAXED

Forgo neckwear for an artfully relaxed look that will offer both comfort and style.

Spruce blazer, Drive shirt, Fairline trousers

THE INVITATION SEASON

A PALER SHADE

Aptly light for a high summer occasion, try teaming shades of barely-there cream with washed-out whites.

Palmero blazer and trousers (coming soon), Driver shirt, Cutler tie, Anstice loafers

 

THE INVITATION SEASON

DASHINGLY DARK

For a novel take on suiting layer up tones of red and black.

Brookville blazer, Armin shirt

THE INVITATION SEASON

TRADITION MEETS TREND

Look to time-treasured classics with small seasonal updates for familiar style with a fresh new feel.

Achilles suit, Cruz shirt

THE INVITATION SEASON

SUITING, SOFTER

Complement the sharp lines of suiting with a relaxed polo shirt to dial down formality.

Woodland blazer and trousers, Hewitt knitted polo, Geppetto shoes

THE INVITATION SEASON

BARELY THERE BLUE

Add just a hint of colour to your ensemble by donning a blazer in a shade of blue that’s barely there.

Nassau blazerBowen top, Foxtail trousers, Weber scarf

THE INVITATION SEASON

AN INTENTIONAL OMISSION

Tap into menswear’s playful penchant for exposing a flash of ankle by going sans socks.

Como suit, Driver shirt, Newtons tie, Anstice loafers

DESIGN DUO

A suited couple makes a sharp and  modern sartorial statement.

Palmero blazer and trousers (coming soon), Driver shirt, Cutler tie, Anstice loafers

THE INVITATION SEASON

STARK AND STYLISH

Don’t over-think your approach to dressing for formal occasions, try keeping accessories to a minimum.

Achilles suit, Cruz shirt, Luccheese pocket square.

THE INVITATION SEASON

THE BLUES

For a seasonal updated on winter’s dark navy, instead choose your blues for a lighter palette of tones.

William blazer, Detroit shirt (coming soon), Weston trousers, Anstice loafers

THE INVITATION SEASON

A CONSIDERED CONTRAST

Break up a tonal aesthetic by opting for a textured tie in a surprising colourway.

Granville suit, Armin shirt, Kay tie

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For fans of formal attire, standing on the cusp of a season of weddings, races, garden parties and balls presents opportunities for dressing up in abundance.  SS14’s formal season requires a sartorial reset though, a rethink of all those dress codes so entrenched in each event’s DNA. Rather than looking to tried-and-tested tradition or even to trends, this season we are instead inspired by the constantly evolving relationship between the two.

Following the lead of our SS14 campaign, our creative team sought to reaffirm a sense of nostalgia with a firmly directional edge. So, to inspire our latest shoot, The Invitation, we headed to a modernist house, a place of shade and light, of clean, sharp lines but with nature all around.

Similarly our models’ relationship and destination is multifaceted. What is clear however is that styling and grooming for formal occasions has been reinvented. Hair is pushed back in tribute to retro-inspired grooming, however a slightly dishevelled finish lends a modern sensibility.

Meanwhile accessories are employed sparingly, but again these nod to the past, as is evident from the shape of our model’s sunglasses.

As is to be expected, tailoring features heavily, however unexpected combinations of colour, texture and fabric create a refreshed take on dressing for an occasion. Whether a shirt’s fine stripes sit next to a blazer’s subtle checks or tonal shades of the same hue sit alongside one another, pieces which alone may feel familiar take on a new sartorial role when styled for SS14.

Let formality be implied by your tailoring and make your choice of accessory be a subtle adornment rather than a sartorial focal point. For this look to a tonal tie or a scarf in a complimentary hue. Alternatively if the occasion will allow forgo traditional neckwear altogether. How to channel the most modern approach to occasion wear? Contrast the sharp lines of your suiting with the softer appeal of a buttoned up polo shirt.