An Olympic year throws the spotlight on sportswear, but sporty dressing needn’t mean go-faster stripes and tacky sweats. Cool cottons and subtle styling play a stylish game and squash those naff stereotypes. Adopting this luxury approach is sure to convert even the snappiest of dressers.
THE BOLD SHOULDER
Shoulder detail elevates the style credentials of a classic sweat.
In an Olympic year it comes as no surprise that designers, stylists and guys on the street are throwing elements of sportswear into their look. A tricky trend to tackle, sportswear has a rep for being a bit naff – but, we think, unfairly so.
Gone are the go-faster stripes, tacky sweats and shiny jackets which immediately spring to mind, and instead a focus on cool cottons and garments with hoods, zips and technical fabrics come into play. Approaching the trend with these luxe pieces places a stylish spin on dressing ‘sporty’, making the whole concept more appealing to the sartorially-minded.
The set for our shoot is based on the lines of a squash court with an East End gymnasium feel, and the clothes in this environment offer an easy gym-to-work, on/off-the-pitch look. This laidback dressing isn’t turning its back on looking sharp, it’s just an alternative way of doing it.
Cottons are vital to a Sports Luxe look, with more than half of the pieces in our shoot being cotton; from chinos to shorts and jersey tops. This breathable, natural fabric keeps you cool and allows you to layer – an important part of the trend.
Try classic cotton tees (like our Bless) with zip-through tops or pair preppy polos with shoulder-knotted knits. Look out for melange sweats, granddad-collar shirts, baseball-style zip-through cardigans and nylon hooded jackets. While swim shorts (style dependent), chinos and cotton shorts all provide the perfect base for these sporty layers.
Alternatively, pull-on a smarter cotton shirt and tie with a blazer over the top – a subtle nod to the pacing football manager.
And don’t forget your high top sneakers, retro neon laces, pulled-up socks and roomy tote bags – all essential kit for any sporty look.